AI speeds up the work. 15+ years of product design make sure speed doesn’t come at a cost.
Product judgement in every decision: research, UX and a design system. AI speeds things up; a person still makes the call.
Privacy, permissions and good practice built in from day one, not patched on at the end.
Fast, accessible, SEO-ready sites and apps, checked before they go live.
A change to a website used to be a loop that never closed, with a team dedicated to every line of code. Today it is done on the spot.
Beforeweeks, then the loop started again
Before: think the idea through, understand the complications, choose the technologies, test, develop, test again, fix, develop again, redesign, and back to the start.
Nowon the spot, with no dedicated team
A website is no longer static. It is a living organism, changing at the pace of your ideas.
A website used to be the monster nobody wanted to touch: every change took time, several stages and reprogramming everything by hand. Now it is a living organism that changes and improves with every request, every idea, every day. This site is the proof.
Designer owning design direction for SkillUp’s e-learning platform (LMS), a B2B SaaS across the USA, India and Europe. Owns the Multi-brand Design System and multi-role flows for Admin, Teacher, Mentor and Student.
End-to-end product design for software and games. Flows, prototypes and production-ready UI at startup pace, in tight partnership with product owners and engineering.
Product redesigns for real estate, e-commerce and service clients. Multi-stakeholder projects owned from research to delivery.
Full-cycle product design for fintech, health, real estate and e-commerce: research, prototyping, UI and iterative validation.
The technical foundation: network management, brand design and internal digital projects. It shapes how I think about systems and partner with engineering.
What I learn designing and building with AI, on real projects.
See all articlesCompetitive analysis, audit of the current product, gathering insights and benchmarking against best practice.
Project goals, user personas, key journeys and detailed flows. And, where it makes sense, where AI fits in.
Wireframes, defined interactions and flows validated in clickable prototypes, so decisions are made with something in hand.
Detailed screens, a UI kit and a documented, flexible design system ready to scale.
User feedback, usability sessions, iterations and a report of what was learned.
Production-ready assets, detailed documentation and development support, or code shipped by me.
Four clear starting points. If you're not sure which one fits, tell me what you need and I'll help.
What do you need?
Fixed price. Ideal to get started or launch a service.
For when you need more than one page. Build yours in the simulator.
Apps and platforms people actually want to use.
An honest read on where AI adds value to your business, and where it does not.
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