About

Roots in IT. Work in product.

Senior Product Designer with more than 15 years delivering product end to end, in agency, startup and platform. Today I bring that method and AI together to help small businesses, startups and companies build things people actually use.

Numbers

15 years,and speeding up

  • 15+Years of experience

    Designing SaaS, apps and websites, from research to delivery.

  • 20Projects on this site

    Websites, apps and AI products, each with its own page.

  • 59Brands

    Clients and teams I have worked with, from the Algarve to the world.

  • 4Languages

    Portuguese, English, Spanish, French.

What clients say

From people who worked with me and/or my studio, Creathing.pt.

Working with Creathing means a professional, exemplary standard of service.

Read the full testimonial

Working with Creathing means a professional, exemplary standard of service. Led by Nelson and João, it is a highly cohesive team. Efficiency, competence, loyalty, full availability and a fast response to our requests rest on a spirit of mutual help, the pillars of our current successful partnership, which we intend to keep and grow in future projects.

(translated from Portuguese)

Eusébio AmadorCEO, CréditoCasa and TuaCasa, Faro

More than designers and developers, these professionals stand out for the attention they give our projects

Read the full testimonial

It is a great pleasure to congratulate Creathing. We were lucky to start working with this talented, well-coordinated team and we are sure our partnership will be a long one. More than designers and developers, these professionals stand out for the attention they give our projects and the constant input that refines the final products. Always helpful and fair, we can only thank them for the partnership and friendship and wish them continued success.

(translated from Portuguese)

Carla e Celine de BritoCEOs, Your Luxury Property, Almancil

What I thought would be really complicated became very simple with Creathing’s help.

Read the full testimonial

A few years ago I started a project almost for fun, to keep myself busy in my free time and earn some money. After two years selling on Portuguese marketplaces (OLX, CustoJusto), Nelson suggested I open an online shop where I could sell in an organised way. Honestly, at first it sounded good but I was wary and thought it would be too much work for me. He insisted so much that we found a name, registered the domain and built the shop. What I thought would be really complicated became very simple with Creathing’s help. They set up the online sales platform and all the design, and taught me to add products and categories simply and easily. Thanks to Creathing, GoLikeAPro.pt keeps growing, and whenever I need them they are ready to help.

(translated from Portuguese)

Ivo RibeiroCEO, GoLikeAPro.pt

Clients and teams

Brands I've worked with over the years, from the Algarve to the world.

Roots in IT.Work in product.

Senior Product Designer with 15+ years shipping end-to-end product across agency, startup and platform work.

Nelson Jeronimo

Today I lead product design and the Design System at SkillUp, a B2B LMS used across the USA, India and Europe. I design multi-role workflows for Admins, Teachers, Mentors and Students, and handle team onboarding and permissions.

My foundation is technical. I started as an IT Manager, and it shows in how I partner with engineering: I read and adjust components, open small PRs when it unblocks the team, and use AI to work through anything past my level.

I use AI tools in production every day, not as a novelty. Claude with MCP integrations sits at the centre of my process, plugged into Figma, docs and research. I know what these tools do well, where they break and how to design around it.

Outside work, I am a federated roller hockey player at Clube Desportivo de Boliqueime, currently competing in the Portuguese National Masters +35 Championship. I also play other sports regularly, such as padel and futsal, and train at the gym. On top of that, I am proud to have recently become a father of two (Eva and Vicente).

Download CVStart a project

Experience

  1. 2025 — now

    SkillUp (Kautak Learning)

    Senior Product & UI/UX Designer · Remote

    Designer owning design direction for SkillUp’s e-learning platform (LMS), a B2B SaaS across the USA, India and Europe. Owns the Multi-brand Design System and multi-role flows for Admin, Teacher, Mentor and Student. In progress: unifying the Design System across products and aligning it with the development team, with the same tokens and component names from Figma to code.

  2. 2023 — 2025

    Appsellerator / Gamearound

    Senior Product & UI/UX Designer · Remote

    End-to-end product design for software and games. Flows, prototypes and production-ready UI at startup pace, in tight partnership with product owners and engineering.

  3. 2020 — 2023

    WOWDigital

    Senior UI/UX Designer & Project Manager · Almancil

    Product redesigns for real estate, e-commerce and service clients. Multi-stakeholder projects owned from research to delivery.

  4. 2016 — 2020

    Creathing.pt

    Founder & Product Designer · Almancil

    Full-cycle product design for fintech, health, real estate and e-commerce: research, prototyping, UI and iterative validation.

  5. 2007 — 2016

    Prefangol & Way2DS

    IT Manager & Graphic Designer · Faro

    The technical foundation: network management, brand design and internal digital projects. It shapes how I think about systems and partner with engineering.

Why work with me

  • Real experience

    15+ years shipping product, so everything runs without surprises.

    Inexperience

    Design inconsistencies and overlooked details.

  • AI in the process

    AI speeds things up, sparks ideas and automates the repetitive, so time goes to the real problems.

    All by hand

    Manual work that limits speed and falls behind in a market that rewards iteration.

  • Future-ready design

    Modern, scalable solutions that grow with the business.

    Outdated concepts

    Stale design that does not keep up with the brand.

  • Close collaboration

    Your vision leads. I work closely with you, with precision and creativity.

    Detached communication

    Poor feedback loops and misaligned results.

  • Regular updates

    Frequent progress updates and on-time deliverables.

    Unstructured work

    Uncertain timelines and last-minute changes that compromise quality.

Clients and teams

Brands I've worked with over the years, from the Algarve to the world.

What clients say

From people who worked with me and/or with my studio, Creathing.pt.

Working with Creathing means a professional, exemplary standard of service.

Eusébio AmadorCEO, CréditoCasa and TuaCasa, Faro
Read the full testimonial

“Working with Creathing means a professional, exemplary standard of service. Led by Nelson and João, it is a highly cohesive team. Efficiency, competence, loyalty, full availability and a fast response to our requests rest on a spirit of mutual help, the pillars of our current successful partnership, which we intend to keep and grow in future projects.”

Translated from Portuguese

More than designers and developers, these professionals stand out for the attention they give our projects

Carla e Celine de BritoCEOs, Your Luxury Property, Almancil
Read the full testimonial

“It is a great pleasure to congratulate Creathing. We were lucky to start working with this talented, well-coordinated team and we are sure our partnership will be a long one. More than designers and developers, these professionals stand out for the attention they give our projects and the constant input that refines the final products. Always helpful and fair, we can only thank them for the partnership and friendship and wish them continued success.”

Translated from Portuguese

What I thought would be really complicated became very simple with Creathing’s help.

Ivo RibeiroCEO, GoLikeAPro.pt
Read the full testimonial

“A few years ago I started a project almost for fun, to keep myself busy in my free time and earn some money. After two years selling on Portuguese marketplaces (OLX, CustoJusto), Nelson suggested I open an online shop where I could sell in an organised way. Honestly, at first it sounded good but I was wary and thought it would be too much work for me. He insisted so much that we found a name, registered the domain and built the shop. What I thought would be really complicated became very simple with Creathing’s help. They set up the online sales platform and all the design, and taught me to add products and categories simply and easily. Thanks to Creathing, GoLikeAPro.pt keeps growing, and whenever I need them they are ready to help.”

Translated from Portuguese

AI in my daily work

  • Claude + MCPThe centre of my daily process, plugged into Figma, docs and research.
  • Figma AILayout generation, UI kits and automation.
  • ChatGPTUX writing, ideation, personas and flow planning.
  • HiggsfieldImage and video generation, concept exploration.
  • UX PilotAI-assisted UI generation and rapid layout drafts.

Skills

  • End-to-end product design
  • Design systems & token architecture
  • Atomic Design
  • Multi-role SaaS workflows
  • AI-native design workflows
  • Prototyping & rapid iteration
  • Accessibility (WCAG)
  • UX writing & microcopy
  • Visual craft, typography & motion
  • Agile & Scrum
  • HTML, CSS, React, Git

Education

  • 2025 —User Experience Design Certification (UXDC)The Starter · in progress
  • 2025 —Google UX Design Professional Certificate (with AI)Coursera · in progress
  • 2026Prompt Engineering For EveryoneSkillUp Online
  • 2025Accessibility in UX DesignThe Starter · UXDC
  • 2008Engenharia Informática / Computer EngineeringUniversidade do Algarve · incomplete

Recent training

  • 2026Prompt Engineering For EveryoneSkillUp Online
  • 2026UX/UI Design (Intermédio) — UXDC, curso 2The Starter
  • 2025Accessibility in UX Design, Foundations to Practice — UXDC, curso 1The Starter
  • 2021Utilização e proteção de dados pessoais em plataformas digitaisACRAL
  • 2020Gestão da presença de empresas nas redes sociaisACRAL
  • 2018Design e comunicação para redes sociaisEtic Algarve

Languages

  • Portuguese — native
  • English — B2
  • Spanish — B1
  • French — A1

I also do

  • Branding
  • Graphic design
  • Packaging
  • Communication
  • Copywriting
  • Email marketing
  • Content management
  • Motion graphics
  • Posters
  • SEO & social media
  • Framer migration
  • Site optimisation

Personal skills

  • Owner mentality
  • Self-taught
  • Systems thinking
  • Fast learner
  • Velocity & bias for action
  • Persistence
  • Cross-timezone collaboration
  • Motivation
  • Direct communication
  • Sports

Daily tools

  • Figma
  • Claude
  • Photoshop
  • Illustrator
  • Framer
  • WordPress
  • ChatGPT
  • Midjourney

Shall we createsomething with AI?

Start a project

WhatsApp +351 911 529 191 · Call to a Portuguese mobile network