Applied AI
AI that reaches the product, not just the slide deck.
Consulting and implementation. I use AI in production every day, so I know where it accelerates, where it breaks and how to design around it.
What is included
- Consulting & strategy
- AI-powered products
Consulting & strategy
An honest read on where AI adds value to your business, and where it does not.
- Process and opportunity diagnosis
- Phased adoption roadmap
- Tool and model selection
AI-powered products
AI features designed as product: with UX, error states and user trust built in.
- AI features in apps and web apps
- MVPs and working prototypes
- UX for assistants and AI-driven flows
Who it is for
- SMEsKnow where to start without paying for tools nobody uses.
- StartupsTake an AI feature from idea to MVP with real UX.
- CompaniesAn adoption plan and teams trained to execute it.
Work 3
AI that reaches the product,not just the slide deck.
Consulting and implementation. I use AI in production every day, so I know where it accelerates, where it breaks and how to design around it.
Start a projectProjects that used to take weeks, months or even years now ship in days.
AI speeds up the work. 15+ years of product design make sure speed doesn’t come at a cost.
Quality
Product judgement in every decision: research, UX and a design system. AI speeds things up; a person still makes the call.
Security
Privacy, permissions and good practice built in from day one, not patched on at the end.
Performance
Fast, accessible, SEO-ready sites and apps, checked before they go live.
Where I can help
- 1
Consulting & strategy
An honest read on where AI adds value to your business, and where it does not.
- Process and opportunity diagnosis
- Phased adoption roadmap
- Tool and model selection
- 2
AI-powered products
AI features designed as product: with UX, error states and user trust built in.
- AI features in apps and web apps
- MVPs and working prototypes
- UX for assistants and AI-driven flows
Articles on AI, product and the web
What I learn designing and building with AI, on real projects.
See all articles
Featured15 July 2026AI, Design and Code: what we showed at WordPress Meetup FaroThe talk with Miguel Pires (AKQA) at UALG TEC Campus: how AI entered our daily process, from skills and MCP to audit, prototype and handoff. Read article
I put an AI assistant on my site. It only knows what the site knows.8 October 2026
Where Claude Code helps me every day: on the design system and on the product screens.8 October 2026
The Figma agent is only as good as the rules you give it.7 October 2026
The form stopped being a questionnaire. Now it is a conversation.6 October 2026
UX Designer vs AI-First UX Designer6 October 2026
Who it is for
- SMEs
- Know where to start without paying for tools nobody uses.
- Startups
- Take an AI feature from idea to MVP with real UX.
- Companies
- An adoption plan and teams trained to execute it.
How we work
- 1
Research & discovery
Competitive analysis, audit of the current product, gathering insights and benchmarking against best practice.
- 2
UX strategy & structure
Project goals, user personas, key journeys and detailed flows. And, where it makes sense, where AI fits in.
- 3
Wireframes & prototypes
Wireframes, defined interactions and flows validated in clickable prototypes, so decisions are made with something in hand.
- 4
UI & visual system
Detailed screens, a UI kit and a documented, flexible design system ready to scale.
- 5
Testing & validation
User feedback, usability sessions, iterations and a report of what was learned.
- 6
Handoff & documentation
Production-ready assets, detailed documentation and development support, or code shipped by me.
Frequently asked
What people usually ask before we start. If your question isn’t here, just ask.
Ask another questionWhere do I start with AI?
With a diagnosis: we look at your processes and opportunities, where AI adds value and where it doesn’t, and draw a phased adoption roadmap with the right tools and models.
What kind of problems can AI solve?
Mostly manual, repetitive work. One example: at CivilSul, a construction company, 400+ invoices typed in by hand moved to an error-proof Excel and an app with a dashboard and automatic checks, in 2 days.
Does my data leave the company?
It depends on the solution, and it’s one of the first things we decide. In the invoice case, the app opens the company’s own Excel in the browser, with no internet or server: the data stays in the file.
How much does it cost?
It depends on what’s needed. After a first conversation I prepare a proposal: each project’s scope, timeline and price are agreed in writing.
Shall we createsomething with AI?
WhatsApp +351 911 529 191 · Call to a Portuguese mobile network
